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NATAVI GUIDES featured in Publishers Weekly!
Ready, Set, T-e-s-t!
By Hilary S. Kayle -- 9/30/2002
Publishers Weekly
Features >
The softened economy, September 11 and a new federal law have changed the face of this publishing sector
Something Ventured, Something Gained
Next month, Natavi Guides, a new publisher located in New York City, releases its Students Helping Students series geared to college students. President Nataly Kogan, who graduated from Wesleyan four years ago, developed the first guide herself after completing her senior thesis. Asked to share the secret of her success, she printed a 10-page booklet that circulated among her peers. A few years later, someone whom she'd never met thanked her for the guide. Realizing more students could benefit from the expertise of other students, Kogan launched her company. She revised her booklet, which became Conquering Your Undergraduate Thesis, one of the five guides out this fall.
Kogan says she felt unprepared for college, having attended a public school in New Jersey: "I had all these books thrown at me and they said, 'Write a paper on X.' What does that mean—to write a paper on X? Yeah, you should formulate an argument, you should do some research, but no one had taught me how to do that. Everyone around me knew who Nietzche was, and I was totally behind and had to deal with those issues." Her guides, written exclusively by students, are aimed at public high school students, who especially can benefit from Ivy Leaguers showing them the ropes. She explains, "They're written by people who have gone through what you're about to go through. The kind of advice guide you want isn't what you'd find by reading something by a Ph.D., or learn from a college admissions officer. Also, I think today's students are more open to peer learning." Spring titles help students navigate a variety of issues during the college years as well as tackle their first post-graduate job.
To read the full text of this article, click here.
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